Another great Engage International event attended by HR and Internal Communications professionals, hosted by employee engagement agency NKD.
Virgin Atlantic and Christie’s
Paul Dickinson, former Director at Virgin Atlantic and Client Services Director at Christie’s, discussed his experiences and how when people believe in the product or service, it’s reflected in their behaviour and they’re more engaged.
Paul told some anecdotes about how employees had gone over and above with customers because they were so bought in to what Virgin Atlantic was trying to achieve and were really proud of the company and the brand. He discussed the importance of aligning your internal and external stories. Paul reiterated how important it is for senior leaders to champion initiatives and lead from the front.
You’ve GOT to have support and involvement from the top.
Paul mentioned the importance of aligning everything around your objective and what you want to achieve and how if you involve people, pay them fairly, listen to them and treat them with compassion, you’re over half way there.
Virgin Atlantic and the London 2012 Olympics
Linda Moir, formerly Head of HR at BA, Director of Customer Services at Virgin Atlantic and Head of Event Services at London Olympics 2012, talked about her experiences and lessons learned. She mentioned how you don’t want a brand that’s better than reality, otherwise you’re going to have disappointed customers. This again reiterates the importance of having your internal and external messages aligned.
Linda discussed the volunteers at the Games and how they all worked for free, yet were totally engaged and put so much effort in. One of the key things Linda said she learnt was that people don’t like being bored. They like to feel like they are contributing and have variety in their role.
It was really interesting to hear more about The Big Issue from Stephen Robertson, CEO, who explained the ethos of the company, which was founded in New York. Circulation is currently around 83,000 and there are just 1,600 active vendors selling copies, which they buy for £1.25 and sell at £2.50. To start off with, a Big Issue vendor gets five free copies and then they have to reinvest their profit to buy more. Stephen discussed the social and business skills that homeless people learn by selling the big issue.
Stephen discussed that ‘vendors’ need a hand up not a hand out and if you want to help, companies can get involved with Vendor Days – an experiential learning and development experience that is also giving back to the community.
If you want any more details about this please contact James Murphy: email@example.com
If you’re a marketer please get in touch as well, as there’s always things to do.
Photo: Andrew Milligan/PA Archive/PA Images. Great Britain’s Lizzy Yarnold celebrates winning Gold in the Women’s Skeleton at the Sanki Sliding Centre, during the 2014 Sochi Olympic Games in Krasnaya Polyana, Russia.
Written by Lottie Gunn, Senior Consultant.
Lottie specialises in recruiting internal communications and engagement professionals and has previously worked at FTSE 100 companies and on the consultancy side in communication positions for over a decade.