‘The Changing Face of Internal Communications’ report, researched by Ellwood Atfield and ComRes.
Just under 100 senior internal communication professionals shared their views about how the role of IC is perceived now and how they see it evolving.
The report highlights where internal communications is headed, IC best practice, and how if barriers are reduced internal communications can help organisations meet their goals. It also offers potential solutions to these barriers.
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86% of internal communication professionals agreed that internal communications has the primary focus of aligning people with the organisation’s purpose and strategy.
But just 49% agree that they have access to the tools and resources they need to develop high-quality internal communications and only 35% say that they have access to the budget needed to develop and implement an effective internal communications strategy.
In addition 64% of senior internal communication practitioners say that barriers such as organisational hierarchies and bureaucracy strongly affect the effectiveness of internal communications.
The report also discusses the effectiveness of internal communications when aligned with the organisation’s strategy and how research and measurement can help overcome some of the challenges identified.
Thank you to leading research consultancy ComRes for being a wonderful partner in creating this report, and to internal communication and engagement consultant Simon Monger, who has worked at KPMG and Eon, for helping us at the launch event last night.
Written by Lottie Gunn, Senior Consultant.
Lottie specialises in recruiting internal communications and engagement professionals and has previously worked at FTSE 100 companies and on the consultancy side in communication positions for over a decade.
Picture by PA Images.