Thank you to those who joined the internal communications webinar.
A particular thanks to Tim Pie, Head of Internal Communications at Caversham Finance and Luisa Molyneux, formerly Head of Communications and Engagement at e2v technologies. Tim and Luisa discussed their experiences in relation to The Changing Face of Internal Communications report and what they thought the future of internal communications would look like.
Tim joined Caversham in 2016 to lead on a change programme. His first question to senior leaders is always,
‘What are we going to say?’
Business leaders often start with,
‘What are we going to do?’
Tim calls the strategic narrative The Story of Change. He modified the company’s tone of voice so that people could relate to, and connect with, what was being said more easily. This resonates with one of the key take-aways of the report: Content is King.
Luisa discussed her experience of leading the internal communications and engagement for e2v’s three year transformational programme. She ensured a clear picture of what the future and success would look like from the start. Luisa emphasised how articulating the story in a clear and consistent way enabled employees to understand and connect with the new vision. She ensured that employees were the storytellers, not just the leadership team and that feedback was sought constantly throughout the process so that employees helped to shape the strategy going forward.
We discussed how important trust in senior leaders is and how they need to be consistently visible to employees – whether this is through regular, written, communications, or the more effective alternative of face to face events.
The future of internal communications looks to be centered on the employee experience and it needs to be personalised, authentic content that people can connect with. Employee conversations are increasingly moving onto social networks and this needs to be facilitated. It’s likely that employee feedback will continue to be sought on a more regular basis and it’s vital that action is taken in response to it.
Download the Changing Face of Internal Communications Report
Just under 100 senior internal communications professionals shared their views about the role of internal communications, the challenges and how they see it evolving.
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Written by Lottie Gunn, Senior Consultant.
Lottie specialises in recruiting internal communications and engagement professionals and has previously worked at FTSE 100 companies and on the consultancy side in communication positions for over a decade.
Picture by PA Images.