Creating messages that are clear, compelling and consensual can be a challenge for associations. However, this is not only possible but can also be a lot of fun.In this interactive session, your media trainer, Laura Shields, will talk you through how to address some of the common communication challenges facing multi-level and complex representative organisations. Laura will demonstrate how to create ‘Sticky Messages’ that are fresh, concrete and interesting for any target audience.
The event will then take the form of a workshop:
- Message in a Minute Challenge, which will knock your elevator pitch into shape in 60 seconds or less
- An exercise on creating, agreeing upon and delivering a compelling statement for your respective business and service sectors.
Our guest speaker is renowned media coach, Laura Shields, who describe herself as a former journalist with a short attention span and an allergy to jargon. She helps her clients put their messages in a form that’s easy to understand, credible and interesting for a mass audience. Her media training clients include NGOs, Associations, EU Commissioners, NATO, European diplomats and think tanks. Before becoming a media trainer, Laura worked for eight years in London, mostly in TV and Radio at CNN, CNBC Europe and the BBC.
When: 15th September 2016, from 1200 to 1400 including lunch
Where: KPMG EU Office, Rue du Trône 60, B-1050 Brussels
Free workshop. Invitation-only event.
To register or for more information, please email firstname.lastname@example.org.
The 2016 Association Leadership Forum
17th November 2016, 1400 to 1800, Rue Montoyer 21, B-1000 Brussels.
The 3rd Association Leadership Forum will address actual concerns of the important community that is represented by complex organisations. The first expert panel will discuss the EU’s Better Regulation programme and what it means for associations, professional societies and NGOs. A second panel will address the unique set of leadership skills required for success. Partners include the European Commission and the Centre for Creative Leadership.
2016 Round Up: Associations and the new EU
13th December 2016, 1200 to 1400, Rue du Luxembourg 22-24, B-1000 Brussels
Interel’s Richard Steel will provide this year’s round up and insider commentary on past and future EU developments that impact complex organisations. His overview will deal with opportunities for improved profiling as well as threats to business. His political insight is the basis for an interactive discussion amongst high level association leaders.
Written by Dr. Rachel Barlow, Adviser
Rachel leads on executive search assignments for associations and NGOs. As a former Vice President of Kellen Europe, Rachel’s 20 year career has centred on the optimal interest representation of complex organisations towards decision making authorities.
Picture by: Jeff Chiu / AP/Press Association Images. Facebook CEO Mark Zuckerberg speaks at Facebook headquarters in Menlo Park, Calif.