Every once in a while an opportunity arises where even through the jaded, world-weary eyes of a recruitment consultant you start to think about what an incredible challenge it is. The company that Ellwood Atfield is currently working for trades in information. It is a charity with charitable campaigns however it is at the same time one of the most influential bodies within its sector.
The information which it produces and then trades has a direct relationship with what global businesses decide to do with their strategies, how governments plan for shifts in global market patterns, what our high streets look like in five years’ time, ten years’ time, fifty years’ time, how we consume particular goods and what is important to us when making decisions so small that we are barely conscious of even making them. This organisation has provided the information which now features as the bedrock of practically our every day convenience. And the sector that they do this for? Food.
They are recruiting for a Director of Communications who is capable of seeing the information that they provide for what it is; a santa’s grotto of PR collateral. And yet at the same time they are looking for a Director of Communications who is also capable of recognising that sometimes, when there is so much information and it is so valuable that just opening the doors to this “santa’s grotto” for all to see is not going to achieve their ultimate aims. This walking of a tightrope between recognising the value of this information and generating it into an engaging communications campaign is where the challenge of this role sits.
As the Director of Communications you will:
- Lead and develop the communications strategy based on sound principles and organisational priorities
- Direct and own the chief executive’s external media and speaking programme
- Develop and lead the annual national and international media plan to deliver strategic goals
- Champion consistency and clarity of message in all communication
- Ensure effective integration of communication through all channels to maximise impact
- Maintain a close and supportive working relationship with the line manager, Leader, Deputy Leader and Chief Executive
- Be an inspirational leader for the corporate communications team
- Develop effective relationships with principal stakeholders, including trade associations and media
- Experience of the food, retail or FMCG sector is desirable
Written by Angela Thomas
Angela heads the Corporate Communications and Agency Practice and her experienced team covers the full cycle of life in the agency world. More stories from Angela.
Picture by: Jeff Moore / PA Images. A 20-foot frozen billboard made entirely of ice and cash was unveiled to urge Brits to save money and reduce household waste by using their freezer more. The billboard containing 700 coins and notes (the amount the average household wastes every year on food) was created by iFreeze, iSave and follows research revealing that two million Brits keep money in the freezer but throw away 850,000 tonnes of good food every year.