The Association Leadership Academy invites association leaders to a new lunch session on ‘Business Associations and their Corporate Members: how to harness mutual strengths’, led by Brunswick.
At this interactive session based on case studies and audience participation, senior Brunswick specialists in digital campaigning and insight research will share their thoughts on how associations and their corporate members can mutually harness their strengths to become more effective.
In the diversity that characterises the European associations’ landscape, it seems that they all have one thing in common: the challenge to effectively represent their members (be these corporations, national associations or a combination of both). Members’ expectations from business associations are high as they’re very important, and sometimes are the only voice for their corporate members in Brussels.
In the EU stakeholder context, most associations are well equipped in public policy and legislative lobbying. They’re asked to manage issues and crises on behalf of their members and aim to build and protect their sector’s reputation in the face of EU-wide law-making. The multitude of business associations adds to the challenge. Each organisation needs to prove its value and be representative, influential, and responsive to the needs of the membership.
At the same time, members bring in value to European associations beyond their financial contribution. Corporate members may contribute with real business knowledge, strategic insights, know-how and last but not least…human resources.
Brunswick research conducted with directors of European associations and EU stakeholders has shown that business associations and their corporate members have a lot to gain from each other. One area in particular where associations have a role to play is in helping stakeholders to better understand a sector and its value to society.
The dynamics between interest representation by business associations and corporate members’ expectations rely on a mutually beneficial relationship: associations that deliver results and corporate members that underpin the effort, sharing some of their data and know-how.
Nick Blow, Partner, Brunswick Brussels
Prior to joining Brunswick, Nick founded and ran his own boutique firm for ten years. An accomplished EU strategist, Nick has over twenty years’ experience of leading lobbying campaigns and providing strategic advice to an impressive list of leading multinational clients including Disney, ASDA, eBay, McDonald’s, Walmart and Richemont, across a diverse range of sectors. Prior to moving into an advisory role, Nick gained experience as an adviser to a Member of the European Parliament, as an NGO campaigner, and at the European Commission. He studied European political integration, Politics, and has an MBA.
Katrin Meyer-Schoenherr, Partner, Brunswick Munich
Katrin heads Brunswick’s Insight practice in Germany. Katrin’s work and twenty five year experience spans all sectors and industries, with a significant focus on insight based branding and positioning, employee engagement and organisational development, as well as business and society.
Katrin joined Brunswick in March 2015 after previously having been Managing Partner of facit research, a Serviceplan subsidiary in Germany, for six years. Facit had been merged with PbS AG, a company that she had co-founded and managed for more than 18 years. At facit research she founded the business consulting division facit concept focusing on insight based business consulting and coaching. Throughout her career, Katrin established and launched a number of tracking approaches. These included the Loyalty Index and the Sustainability Image Score, the latter being used as an evaluation tool in the national German Sustainability Award. Katrin studied business, economics and psychology at LMU in Munich and is educated as systemic coach.
Véronique Scailteur, Senior Advisor, Brunswick Brussels
Veronique Scailteur has been the Senior Advisor at the Brunswick group in Brussels since mid 2015. Prior to this, she headed the Government Relations and Public Policy EU Brussels office of Procter & Gamble (P&G). Veronique, who holds a degree in pharmacy and a PhD in toxicology, has in depth knowledge of EU institutional mechanisms, policies and legislations in the areas of health, environment, competition law, international trade, as well as the in chemicals, cosmetics, detergents and brands/consumer products sectors. Over the years, Veronique was chair or member of numerous advocacy and product defense groups in AISE (Detergents and Cleaners), CEFIC and ECETOC (Chemicals), Cosmetics Europe (Cosmetics), EDANA (Non-woven), AIM (Brands), Amcham EU (American Chamber of Commerce to the EU), and Business Europe (Employers). Prior to public affairs and corporate communication, she also held health and environment safety assessment and regulatory affairs responsibilities in P&G.
Antoine Soussaline, Director, Brunswick Paris
Antoine Soussaline is a Director in the Paris office. He specialises in developing global brands through innovative digital campaigns and programs. He has extensive experience across digital corporate communications, consumer marketing, analytics and media planning.
With cross-sector experience ranging from Energy to B2B Tech and virtual currencies, Antoine advises clients on the impact of the digital transformation on their business and communication strategy.
Before joining Brunswick in 2015, Antoine spent eight years at Edelman in the UK, US, Argentina, and France. He worked on digital projects for the association of palm oil producers and the EPP in Brussels, as well as supporting the American Petroleum Institute in Washington.
This is a free event. To register or for more information, please email email@example.com or call Dr Rachel Barlow on 00 32 478 88 22 27.
When: Tuesday 20th June, from 1200 to 1400, light lunch included
Where: The Silken Berlaymont Hotel, 11-19 Boulevard Charlemagne, B-1000
Written by Dr. Rachel Barlow, Adviser
Rachel leads on executive search assignments for associations and NGOs. As a former Vice President of Kellen Europe, Rachel’s 20 year career has centred on the optimal interest representation of complex organisations towards decision making authorities.